From their website:
"Pssst…is all about some of the best known food and consumer brands in the country. If you would like to receive news about new products (and even samples and coupons from time to time), you can become a member.
Pssst… also offers a behind-the-scenes look at General Mills and occasionally an opportunity to give your opinion about products and initiatives. Pssst… is fun and it’s free to Join."
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